Lux Living didn't start from the idea of running a rental business. It started from irritation.
On the Belgian coast — a region with more architectural history than most suspect — we saw the same thing happen as everywhere: magnificent properties, propped up by anonymous rental platforms, decorated with catalogue furniture, cleaned without regard for who had slept there.
We thought it could be different. Not bigger, not louder — just different.
From one villa, to two.
The first property became Villa Picasso. A 2016 new build in the dunes of Oostduinkerke, designed by a Belgian architecture firm, with concrete, wood and glass as the main structure. We took it over, asked one of Belgium's most respected interior architects to write a new scenario, and filled it with design pieces that had fascinated us for years: a Rietveld Red & Blue, a De Sede Terrazza, art that winks at Picasso.
The second property became Flat Monet. Not a villa, but an apartment on one of the finest corners of the Esplanade in De Panne — two minutes from the beach, with a corner balcony and sea view. Here we chose Marmorino lime plaster, herringbone oak and travertine. A calmer palette. A different season.
Better two done right,
than twenty mediocre.
We could have taken on the call to grow quickly. We chose not to. Each property we add must meet the standard of the previous one — in location, design, finish, and service. Better two done right than twenty mediocre.
What that means in practice: arrival is seamless via codes and instructions you receive by e-mail in advance. No waiting for a meeting, no fixed time slot. During your stay you are independent; for questions we remain available 24/7 by phone and WhatsApp.
We arrange on request whatever you need — a table at the chef we've been visiting for years, a private chef cooking in your kitchen, an airport transfer, or simply the right bikes ready in the garage. A question is answered within the hour — not by a chatbot.
Named after those who inspire us.
We name our properties not after streets or numbers, but after master artists. Picasso for the villa, with its dramatic lines and homage art. Monet for the apartment, with its light, its pastels, its calm.
It's not marketing — it's a compass for how we think about these places. Character, mood, a personality that matches whoever comes to stay. What we hope is that our guests feel it, not just see it.
